The latest research on ROI from social media
from Emma Fitzpatrick
It’s easy to tell if people like your content on social. All you need to do is watch the likes pour in and see the number of shares continue to climb. But how confident are you when it comes to measuring the return on investment (ROI) of your social media activities? 56 percent of social media marketers are either uncertain or unable to measure the return on investment, according to the 2018 Social Media Marketing Industry report. In fact, if you’re like most, it’s probably your top concern.
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