9 smart tips for creating authentic events
from Biz Bash
“We are craving authenticity as a society right now more than ever before,” said Little Bird Told Media’s Alex Plaxen during BizBash Live: Los Angeles on July 18. “We want to see how the sausage is made.” Plaxen was speaking at a social-media masterclass, a new addition to BizBash's annual trade show at the California Market Center. While he was specifically discussing social media, he touched on a common theme that speakers throughout the day mentioned frequently: the quest for authenticity.
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