The how-to: Turning customer happiness into a sustainable reality for your business
Over time, several words have been used to describe the organizational focus on customers. They include customer experience, customer focus, customer centricity, customer service, customer success, customer outcomes, customer relationship management and customer management. The fact that there are so many variants at least demonstrates that the world of business does, deep down, recognize that customers are connected to the reason their organization exists in the first place.
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