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Enhance traditional dental marketing with digital strategies

from Dentistry Today

You’ve just spent two-thirds of your monthly advertising budget on 6,000 vibrant postcards that will be sent to every person living in a 10-mile radius of your office. The postcards feature a coupon for one of your most popular treatments. You also made sure to use a fun but legible font, included lots of color and were succinct with your wording. You can’t wait to see how many patients this brings in. About a week after the cards are mailed, though, you realize something. How are you supposed to know which patients learned about you from the postcard unless they actually bring it with them? more

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