On a budget? Try these 10 affordable (but effective) marketing tactics
In smaller companies, marketing spend often takes a back seat to more pressing expenses like payroll, inventory and tech equipment. Fortunately, it doesn't take a huge budget to produce highly effective advertising campaigns, especially in the age of influencers and social media. Many of the tools that can garner the most reach are free or low cost; all you need is the right creative strategy.
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