Roy Spence: We need to build a new home for America
from By Jason Zimmerman
"We have a marketing problem in America." So said Roy Spence, co-founder and chairman of GSD&M, a leading marketing communications and advertising company, to attendees of the 18th annual Sunbelt Builders Show™, hosted by the Texas Association of Builders at the Hilton Anatole in Dallas. "All we hear is the political sides, on all sides, who would perpetuate and 'us vs. them' culture. Us versus them is not the purpose of America. Us versus them is not the promise of America." To combat this divide, Spence — whose agency has helped grow some of the world’s most successful brands — decided to take on America as his client.
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