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With news-feed user growth slowing, Facebook revs its pitch for Instagram Stories

from Digiday

Facebook has shifted gears with brand advertisers. After years of trying to sell them on the news feed, it's changing the pitch to Instagram. Brand marketers have cooled on the news feed as an advertising vehicle because they see it as little more than a place for less-premium direct response ads, said four ad buyers interviewed for this article. more

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