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Music and recruitment marketing — creating your 'sound' through a variety of tactics

from ERE

Employer branding and talent attraction require that organizations use a variety of marketing tactics to create a well-rounded talent attraction marketing strategy — their “sound.” Like different tactics on guitar produce different effects –think of a nylon string acoustic softly comping Bossa Nova chords vs. a cranked-up Fender Strat having its strings bent and shaken almost to snapping — marketing tactics provide different ways to connect with audiences, engaging prospective employees in different ways. more

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