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The brand value of localism: Marketing to communities over locations

from Forbes

In the early part of this decade, the social-local-mobile marketing narrative became very popular as we rapidly ascended to a mobile-first society with advertising hyper-focused on geotargeting. Today, you can’t download an app without a request to access your location. This is moving the ad industry in a trajectory where we are obsessed with geotargeting and location. more

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