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Use positive persuasion to meet your organization's goals

from By Lisa Mulcahy

When trying to land a new client, close a sale, or win approval for a new project, selling your idea factually is, of course, your first priority. Yet, you also know it's crucial never to lose focus of the human element of connection — finding just the right way to convince the person in front of you that doing business with you will be beneficial, and will be a pleasure as well. This is where mastering the skill of positive persuasion comes in. more

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