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Alibaba Deal Further Shows Kroger's Plan to Partner Internationally in Amazon Battle

from Progressive Grocer

The Kroger Co. revealed its intent to introduce its Simple Truth line of private label natural and organic products in China through a partnership with Alibaba Group Holding Ltd., the world's largest retailer, one of largest internet companies and often called the Amazon of China (although the retailer's business model differs from that of the Seattle-based e-commerce giant). This came roughly seven months after reports surfaced that the two companies had been in talks on how to "speed up the integration of online and offline sales," according to a Chinese government press release. more

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