EG Group Taps PriceAdvantage's Fuel Pricing Platform for Former Kroger C-stores
from Convenience Store News
The former Kroger convenience store brands that were acquired by U.K.-based EG Group are now taking advantage of PriceAdvantage's fuel price management and execution software. EG Group took over Kroger C-stores, including Quik Stop, Kwik Shop, Loaf 'N Jug, Turkey Hill and Tom Thumb, in a $2.15 billion deal earlier this year, as Convenience Store News previously reported. The company has since selected PriceAdvantage to execute the stores' fuel pricing strategies.
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