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Venue inspiration: Inside 5 unique activation settings

from Event Marketer

Many of the industry’s events take place within a handful of venue settings — places like convention centers, sports arenas and pop-up stores. But more and more, brands are throwing attendees for a loop by selecting an offbeat location that turns the standard activation on its head. If you’re looking for fresh ways to energize your experiences, a change of scenery might be just the ticket. Here’s a look at five brands that leveraged unique (and relevant) locations to engage attendees. more

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