Healthy Innovations Melt the Deep Freeze
from Winsight Grocery Business
A category that appeared to be headed for a deep freeze is beginning to thaw, thanks to creative manufacturers who are introducing products that appeal to consumers looking for healthy, convenient frozen food products. According to data from SPINS, sales of natural products in the frozen department have grown 29.5% over the past two years — a particularly impressive trajectory given the category's overall performance in the conventional multi outlet and convenience channels.
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