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Packaging for new chocolate-covered pretzel snack gets a 'touch of gloss'

from Plastics Today

Catching the consumer’s eye on the crowded snack-food shelf is a challenge. Snack-food brand Herr’s (Nottingham, PA) wanted a unique, eye-catching and luxurious package for its newest product, a crunchy pretzel dipped in smooth milk chocolate. Verstraete IML filled the bill with a glam mix of Matte and UltraGloss in mold label (IML). more

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