Tech habits of college students reveals surprises with Generation Z
The under-23 generation (Gen Z) are the true digital natives. Growing up with the internet, gaming, and gadgets, they are welded to their devices. They are poised to become 40 percent of the US population by 2020, and they have $140 billion in spending power. Companies are starting to take notice. So, how do marketers connect with them and make sure they do not use tactics that miss the mark? A new survey by New York-based media brand Ad Age, in conjunction with global Student Affinity Network UNiDAYS has tried to decode the Gen Z digital generation.
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