These 3 types of customer data platforms are not one and the same
Gartner found that 89 percent of businesses are going to compete on the basis of customer experience in the coming years. This new reality has led to a recent surge in interest in customer data platforms (CDPs), and that's because CDPs solve one of the great challenges companies face today when it comes to customer experience: unifying siloed customer data into an easily accessible and persistent Golden Record to know all that is knowable about customers.
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