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'I don't care if it's true. I just want to hear him deny it.'

from AWDI

That line is from the movie “Our Brand is Crisis” where a political operative needs to help their candidate win.

Because windows and doors are put in many situations, especially replacement where the conditions and climate vary, it too often becomes easy to over promise before the work, and under deliver once the job is undertaken.

If any product or consumer has issues with the promised performance, how far will insurance companies and lawyers go to get a chance to "hear the dealer deny it.”

For the last few years, we had a chance to follow a case where an ancillary benefit (similar to a fuel savings guarantee) becomes the chance for insurance denial, and/or legal action. If the legal action is difficult to value, then settlement to avoid class action is a lot simpler because who wants to go through the cost of denying it.

Maybe this is why it’s difficult to take responsibility for an installed product at arms-length, or document the proposed savings. Explore how these things happen too often, especially in light of a couple of real cases, and how proaction may be better than reaction. more


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