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The efficiency challenge

from Packaging Europe

Efficiency has been an ever-present challenge for packaging manufacturers and any brand that uses packaging to move and sell goods. Although important, packaging is an overhead that companies have always been keen to reduce to either improve margins or lower selling prices. Now, the efficiency challenge is intensified as the world of retail supply chains shift in response to changing consumer demands. Consumers don’t just want goods cheaper, they want them quicker. more

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