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Granola bars for kids launch with a promise

from Packaging Strategies

KIND Healthy Snacks (KIND) introduces a line of KIND KIDS chewy granola bars. Parents are invited to try KIND KIDS as a lunchbox snack, and if their kid sends home one of the bars uneaten, they will get their money back. The money back offer comes as parents struggle to get their kids to embrace healthy eating. According to a new survey fielded by KIND, more than 1/3 of parents said that finding healthy options that their kids will eat is the most stressful thing about packing lunch, and almost half (48 percent) said that their child brings home a healthy snack from their lunch at least once a week. more

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