How Changing Office Dress Codes Led Express To Shift Gears On Workwear
The distinction between workwear and casual wear, once so clearly delineated, has never been murkier as office workers around the country push the boundaries of what is acceptable personal style at work. Express was looking for insight on how to revitalize its business after sales hit a major slump last year. Same-store sales were down 10 percent last year and share prices fell by almost 20 percent. A white paper commissioned by Express and Chandelier Creative to explore how workwear trends have changed in the past few decades found that consumers no longer think of their wardrobes in terms of just work clothes and casual clothes.
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