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J.Crew Alters Amazon Approach, Will Sell Some Items on the Site

from The Wall Street Journal

J.Crew Group Inc. has decided to sell a limited selection of clothing on Amazon.com Inc., betting the potential benefits outweigh the risks of partnering with the retail industry's biggest foe. The merchandise on Amazon will be from J.Crew Mercantile, a line of less-expensive clothes that includes $12.50 T-shirts and $39.50 jeans, and will account for about 2 percent of J.Crew's total brand offering. more


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