Serving Up Logistics: How QSRs And Supply Chains Are Working Together
from By Delany Martinez
Call it a hunger for fast, convenient food: the quick service restaurant (QSR) industry in the U.S. is projected to surpass $223 billion in the next two years. Part of that success is driven — in most cases, quite literally — by robust logistical networks that tie far-flung franchises to their distributors through ever-evolving methods. With large chains like Wendy's and Chipotle touting their fresh, never-frozen fare, cold chain technology and accountability are more important than ever.
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