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Consumer Preferences: From Forecourt to Backcourt

from CSP Daily News

One in four visits: That's how often most customers go into the C-store when fueling up their vehicle. This figure, from CSP's latest survey of fuel consumers conducted in partnership with GasBuddy, is likely not surprising to most retailers. And yet it's a figure that has surprisingly, stubbornly refused to budge much, despite the industry's growing foodservice prowess, bigger stores and more potent technological toolkit. more

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