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Radically alter the focus of your association's marketing

from Smooth the Path

Too often an association’s marketing messaging to new members focuses on the association; specifically how great the association is. Instead of talking about how great our association is, we should focus our messaging on our new members’ problems and the solutions we have for their problems. more

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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063