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Sweet diversity: Chocolate bars wrapped in 50,000 packaging design variations

from Packaging Digest

Eye-catching African-inspired packaging design is digitally printed to ensure that every Tony’s Chocolonely limited-edition bar wrapper is unique. Having something personal means that it’s yours and yours alone. Personalization is a major trend tied intimately to this desire achieved through custom, one-of-a-kind-packaging. However, there’s another tack towards individualized variability when numerous packaging design variations are done using technology-based printing wizardry. more

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