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Wayfair to open first-ever physical stores

from Chain Store Age

Wayfair is trying out brick-and-mortar for the holiday season. The online home furnishings retailer will open two holiday pop-up shops on November 1, at Natick Mall in Natick, Massachusetts, and Westfield Garden State Plaza in Paramus, New Jersey. The temporary locations will be Wayfair’s first foray into physical retail. Wayfair customer service and home design experts will be available on site to answer questions, recommend products, and introduce shoppers to new home solutions, including Wayfair’s online e-design platform. The stores will feature a “how-to” station where customers can also learn how to tackle home improvement projects and browse more than 100 fabric swatches to create custom furniture. more

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