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New York Brandless pop-up will feature everything from tasting flights to a clean beauty lounge

from PSFK

Direct-to-consumer retailer Brandless, known for selling quality consumer goods for $3 or less, is bringing its unique concept offline for its second pop-up with Purpose activation. Located in New York’s Milk Building, the pop-up is the brand’s first physical retail effort in New York and will run for nearly two weeks from late October into the beginning of November. The space will feature plenty of opportunities to interact with the brand and its products, including a fair trade coffee bar, tasting menus for snacks and other food items, and a beauty lounge. more


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