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How connected packaging can help big brands battle craft brands

from Packaging Digest

Digital packaging tools and workflows can help “David” or “Goliath” brands speed up product launches and/or optimize processes across the entire packaging ecosystem by improving communication with internal departments, as well as with external partners. Why are smaller artisanal brands (Davids) starting to outperform the Goliaths of the fast-moving consumer goods (FMCG) world? more

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