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Mistakes to avoid with holiday marketing emails this year

from Emma Fitzpatrick

Fa la la la la! It’s the most wonderful time of the year: holiday marketing planning. It’s time to draft those email subject lines, finalize the copy for your social posts and decide what deals to highlight. Ah, the magic of the season! Already, 40 percent of people have started their holiday shopping, according to research from the National Retail Federation. More people will be choosing to shop online this year, as eMarketer predicts e-commerce sales will increase 15.3 percent. That works out for you! If you start your social ads in October, you’ll get more impressions for less money. more

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