Would you bank with Amazon?
Amazon users could be sold on banking with Bezos. Nearly two in three Amazon Prime customers say they would sign up to try a free online Amazon bank account with 2 percent cash back on purchases through the e-commerce site, according to a recent Bain & Co. survey of 6,000 U.S. consumers. Meanwhile, 43 percent of non-Prime Amazon customers said they’d be willing to try the account, and 37 percent of people who don’t use Amazon said the same.
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