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Facebook ad targeting is shifting and here's what you can do about it

from Forbes

This has been an interesting year for both Facebook and online marketers. Although some businesses are starting to shy away from Facebook due to an ever-changing algorithm, Facebook is an extremely important platform to increase recognition, sales and brand loyalty. Following the Cambridge Analytica Scandal, Facebook users expressed their privacy concerns, which included questionable third-party data collection as well as user data distribution. more


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