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Building a brand awareness

from Remodeling

When it comes to windows and doors, few homeowners have a strong brand consciousness. "At most, half have some awareness of brand differences," says Joe LeFlore, owner of South Florida Millwork in Naples, Florida. To the rest, a window is a window. They want energy efficiency, good looks and durability, and when planning a remodel, homeowners rely on their contractor for advice. more

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