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CMA's National Public Awareness Campaign on Cannabis

The CMA recently launched a national public awareness campaign on the health risks of cannabis use, targeting youth, in an effort to enable them to make informed decisions and know the facts.

The CMA is aiming to bolster other awareness campaigns (federal and provincial) — and support its membership and the profession at large — by including the trusted voice of physicians in this public dialogue. To better resonate with the target audience, they have selected three medical students to be the voices and faces of this campaign.

The campaign videos and audio spots will appear on the channels used most often by youth: YouTube, Snapchat, Instagram and Spotify, from mid-October until early January. View the 30-second video here.

The CMA, and many other health organizations across Canada have been working hard to create educational resources on the health risks of cannabis use, including the Lower-Risk Cannabis Use Guidelines. Visit cma.ca/cannabis to view these resources for health-care providers, public and youth. more


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