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Nearly half of consumers abandoned a prescription at the pharmacy because it was too expensive

from Healthcare Finance News

Nearly half of consumers have abandoned a medication prescribed by their physician because it was too expensive, according to a survey released recently by DrFirst. At a time when the federal government is pushing a variety of measures to make prescription drug prices more transparent to consumers, the national survey revealed that 73 percent of consumers would change pharmacies if they knew that doing so would save them money on a prescription. more

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