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Goodyear's 'Roll by' retail concept takes wing in DC metro area

from Tire Business

Goodyear launched its "Roll by Goodyear" retail tire concept Oct. 26 with a ribbon-cutting at an outlet in the Shoppes of Bethesda in Bethesda, Maryland. The store, one of four in the Washington, D.C. area, represents a twist on the oft-cited "location, location, location" mantra by bringing a retail tire showroom — but not the service bays — to vibrant lifestyle areas where busy consumers can select and purchase tires, and even have them mounted and balanced at the time, if so desired, while they go about their day. more


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