Goodyear's 'Roll by' retail concept takes wing in DC metro area
from Tire Business
Goodyear launched its "Roll by Goodyear" retail tire concept Oct. 26 with a ribbon-cutting at an outlet in the Shoppes of Bethesda in Bethesda, Maryland. The store, one of four in the Washington, D.C. area, represents a twist on the oft-cited "location, location, location" mantra by bringing a retail tire showroom — but not the service bays — to vibrant lifestyle areas where busy consumers can select and purchase tires, and even have them mounted and balanced at the time, if so desired, while they go about their day.
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