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R/T Tires: New category, not marketing hype

from Modern Tire Dealer

Is the alphabet soup known appropriately as the LT tire market big enough for another letter? Until recently, there were only three types of LT-sized tires: H/T for highway-terrain, A/T for all-terrain and M/T for mud-terrain. Now there may be the makings of an R/T, or rugged-terrain, tire, although the U.S. Tire Manufacturers Association (USTMA) does not yet acknowledge or track such a tire segment. But light truck tire manufacturers and marketers confirm consumers want a tire that fits in-between the A/T and M/T tire segments. more


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