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Use this checklist before posting holiday ads on social media

from By Emma Fitzpatrick

By now, you've likely finished your holiday ads for social media — or perhaps you're putting the final touch on them. Either way, before you mark them done, do a quick check to make sure you’re reaching the right people. If you’re like most businesses, the bulk of your holiday advertising budget is allocated to social media. It’s no small chunk of change either. Marketers are planning to spend 25 percent of their entire annual ad budget to target shoppers just during the Thanksgiving weekend, according to 2018 Nanigans data. more

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