Do your ads resonate with the patients you want?
from Dentistr Today
You’re enjoying a rare opportunity to watch a bit of television with your kids or grandkids and you realize that you never see the commercials that are being shown between Doc McStuffins, Paw Patrol, and Fireman Sam when you’re watching grownup shows. Why? Because those ads are geared toward children and the parents who spend money on them. The same is true when you flip through a magazine at someone else’s home. Whether you’re using Facebook marketing or Google ads, you spend good money on marketing your practice. But have you considered who your ads are appealing to?
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