Glossier Flagship in New York includes soft-pink plasterwork and a Boy Brow Room
Pastel-pink plaster walls surround a red quartz staircase leading into the Glossier flagship store in New York, which has opened hot on the heels of the beauty brand's new HQ in the city. Located at 123 Lafayette Street in the city's SoHo neighborhood, the three-story Flagship is designed by local interiors firm Gachot Studios in collaboration with architecture practice PRO. Glossier, founded as a direct-to-consumer beauty company by Emily Weiss in 2014, first opened up in a penthouse at the same address in 2016 so that customers could test and shop its products.
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