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The connection between employees and your company brand

from By Roberta Matuson

I recently met with a prospect who told me about his grand plans to grow his business. I listened intently while he described his vision. Surprisingly, he never mentioned his people. When he was done speaking, I responded by saying, "A brand is nothing more than a promise. What if your people can’t deliver on your promise?" He looked at me for a minute, and then realized it was going to take more than a plan to hit his key metrics. Are you in a similar situation — grandiose plans and no specificity regarding how you are going to achieve these numbers? If so, read on. more

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