Why all the hype around AI in marketing?
Forty-seven percent of consumers expect brands to use their personal data — and 73 percent are annoyed with companies that don’t provide the convenience, relevance and value they expect. What’s more, 38 percent of consumers share negative experiences on social media when expectations are not met by a brand. Thirty-three percent expect brands to anticipate their needs before they arise. Demand for personalization is sky-high, but the tactic isn’t new. For nearly a decade, marketers have talked about needing to personalize communications to specific consumers.
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