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Re-meet the millennials!

from Chief Executive

The myths about millennials’ values and behavior are rampant, but some marketers say they’re really not so different from baby boomers. “Millennials are acting very much like their parents—just in a dramatically delayed way,” says the CEO of a home construction company. “When they take that next step and get married, they tend to fall very much in line with what we look at as traditional behaviors.” For instance, Ford is moving $50,000 Expedition SUVs to millennials, while Thor Industries is getting them into recreational vehicles. more

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