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Amazon Offers Free Holiday Shipping To Us Customers — Prime Members Or Not — To Compete With Target

from The Seattle Times

Target last month raised the stakes for the all-important holiday shopping rush, offering U.S. customers free two-day shipping. Amazon responded on Monday by dropping the $25 minimum order size to qualify for the retailer's free shipping perk. Amazon says it will offer customers free shipping on orders delivered through Christmas regardless of whether they are members of the Prime membership program, a move that comes two weeks after rival Target undercut the company with its own free-shipping offer. more

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