Rebranding & Integration Remain Tops on Couche-Tard's Agenda
from Convenience Store News
Three years after taking the wraps off its new global Circle K brand, Alimentation Couche-Tard Inc. has brought the banner to nearly 6,000 of its convenience stores in North America and Europe. To date, the retailer has expanded the new global Circle K brand to more than 4,050 stores in North America and 1,800-plus stores in Europe, according to President and CEO Brian Hannasch.
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