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How seasonal packaging can work hard for your brand

from Packaging Digest

Winter is here, and with it all the glitzy brouhaha that surrounds the holidays. For most people, it is a time to surrender to the festive spirit and indulge in anything remotely “Yule.” Savvy retailers know this and make every attempt to draw shoppers into the fantasy, whether through frosting on the windows, piped-in Christmas tunes or staff wearing seasonal jumpers. more

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