Is vertical or horizontal video best for social media ads?
from Emma Fitzpatrick
After Facebook rewrote its algorithm in January, social media marketing plans for the year went out the window. The previous silver bullet for success, video, was no longer prioritized. Instead, live videos, which are more focused on generating engagement as opposed to passive viewership, became Facebook’s new gold standard. But try as they might, many companies struggled as they saw their organic reach continue to drop. That’s been happening for years, but in 2018, Facebook made it clear that this was by design.
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