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Hybrid publishing and the measures that matter

from Publishers Weekly

A fellow publishing professional told me recently that she wished hybrid publishing had a different name — that it would be better if hybrid publishing could be clearer, sexier somehow, as if that would solve its lingering challenges. But there is no name hybrid publishing could adopt that would change the fact that it's a gray zone — between traditional publishing and self-publishing — or that it's an emerging model that's still being defined. more


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