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What consumers want from you now more than ever

from By Emma Fitzpatrick

From Aug. 21: Openness, honesty, clarity and authenticity are all traits you’d want in a friend. But if you can even believe it, research shows that those are the terms that people want the most from businesses. Most Americans (86 percent) say transparency from companies is more important to them than ever before, according to 2018 Sprout Social research. After all, consumers talk with companies in a more personal and consistent way on social media — and share a wealth of personal data. more

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