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This Is the Reason Every Brand is Launching a Pop-Up Store

from Inc.

The holiday season is here, and has brought with it the usual cheery light and window displays, thrum of holiday music, and explosion of holiday discounts and promotions. In recent years, though, brands have gone beyond deals to lure the attention of gift shoppers — holiday pop up stores are popping up seemingly everywhere, proliferating surprisingly quickly. While pop up stores are not brand new — the term first appeared in the early 2000s — they now represent approximately $10 billion in sales revenue and claim brands, like Amazon, Facebook, Target, Pantone, and Good Housekeeping, as participants. What is driving the rise of these instagrammable temporary shopping venues? more

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